Sensory Identity Immersion · Bologna · 2 to 5 November 2026
Learn to make a brand felt, not just seen: the value that cannot be generated in the age of AI. Four evenings in a small room of 20 people, in English, by 341 Creative Hub.
Why now · Brand value in the age of AI
Generated images, copy and even brands are making the screen look alike. What cannot be generated becomes the edge. Scent, sound, texture and ritual are lived, remembered and hard to copy. They are brand assets few companies manage on purpose.
Sensory identity is the set of scents, tastes, textures, sounds and visual cues that make a brand recognisable without its logo. This course teaches you to build one like a brand is built: with strategy, codes, briefs and guidelines, applied to the brand you work on.
The method · From feeling to brand value
The 341 Sensory Identity Method turns what a brand should make people feel into codes people can smell, hear, touch and taste, managed with the same rigour as a logo. You practise every step on a real brand.
Define what the brand must make people feel, in words a team can share.
Map every touchpoint by sense, score its consistency and find where the brand is silent.
Translate the essence into scent, sound, texture, taste and sight, using the links the brain makes between senses.
Choose ownable cues, one per sense, that the brand can repeat everywhere.
Write briefs a perfumer, sound designer or maker can produce, and guidelines that keep every touchpoint coherent.
Connect the codes to what the business measures: recognition, preference and loyalty.
How it works · Four evenings, Monday to Thursday
Short theory, real brand cases and a hands-on sensory lab: smelling, tasting, touching, listening.
You take one exercise into the brand you work on: an audit, a brief, a ritual. About 30 minutes, in your own time.
You share what you found, get feedback and build on it. By Thursday it adds up to a sensory identity.
Monday to Thursday, 18:30 to 21:30. Built to fit around a working day, so you never lose a day of work to learn.
The experience · All five senses
Every evening is a sensory experience in itself. You smell, taste, touch, listen and look with intention, then turn what you felt into strategy. Learning through the body is what makes the method stay with you long after the course.
Blotters, raw materials and signature scents to discover, one breath at a time.
Guided tastings that show how flavour turns into memory and belonging.
Papers, textiles and finishes to hold, compare and feel the difference.
Listening sessions on music, voice and silence, and how they change a space.
Light, colour and form, read as one system with everything else you sense.
The programme
Every evening runs from 18:30 to 21:30. The detailed schedule is sent to participants before the course.
What you leave with
Every touchpoint of your brand, mapped by sense, with the gaps and the quick wins.
An olfactory brief, a sonic moodboard, a material library and a welcome ritual.
The rules that keep every touchpoint coherent, ready to share with your team.
Briefs for scent, sound and materials in the format suppliers expect, reusable with any brand.
The six steps from feeling to brand value, for your next brand or client.
A 12-hour certificate of completion from 341 Creative Hub, and a room of peers from Bologna and beyond.
Who it is for
Who build identities and want to go beyond the visual.
In beauty, fashion, hospitality, food and retail.
Strategists, stylists and studio founders.
Who want a method the industry actually uses.
No background in perfumery needed. The course is taught in English.
The room · 20 seats only
Twenty seats, no more. Small enough for every exercise to be hands-on, every brand to get real feedback and every voice to be heard. For four evenings, designers, brand leads, founders and students from Bologna and beyond sit around the same table. You leave with a method, and with people you will want to call.
In a small group you smell, taste, touch and build. Nobody watches from the back row.
Every evening your work is seen and discussed by the group and by 341. That is where the method clicks.
A curated circle of creatives and brand people, and the conversations that start at the table and keep going after.
Who teaches
The course is led by the founder of 341 Creative Hub, a creative director with almost 20 years of brand building across fashion, beauty and fragrance. 341 is a brand strategy and creative studio working with beauty, fashion, fragrance and hospitality brands from São Paulo, New York and Madrid.
Request the course pack, with the full facilitator profile →
Practical information
Tickets
This is the first edition of Sensory Identity. A small group, on purpose. Early bird €250 until 18 October, or until those seats run out.
€590
Everything in the course, plus a diagnostic of your brand and two 1-hour consulting sessions with 341 Creative Hub, online within 30 days.
Reserve →Bonus with every ticket: The Pleasure Economy, a 341 trend report. How indulgence became a strategy, and how brands can own the moment of reward. On sale from 1 November 2026 for €195, free for everyone in the course.
Book with confidence. If the course doesn't happen, you get your money back. All of it.
Reserve · Seats are limited
Tell us which ticket you want and we will email you the payment link within one business day. Your seat is held for 48 hours.
Prefer to talk? Write to hello@341creativehub.com.
Questions
Sensory identity is the set of scents, tastes, textures, sounds and visual cues that make a brand recognisable without its logo. It is also called sensory branding or multisensory branding.
You will be able to build a sensory identity for the brand you work on: audit its senses, define codes and signature assets for scent, sound, texture and taste, brief suppliers and write guidelines. You leave with a sensory audit, briefs, guidelines, templates and a certificate.
AI makes images, copy and visual identities faster and more alike. Scent, sound, texture and ritual are experienced in person, remembered and hard to copy, so they become a source of differentiation and brand value.
The founder of 341 Creative Hub, a creative director with almost 20 years of brand building across fashion, beauty and fragrance. Write to hello@341creativehub.com to receive the course pack with the full profile.
So you can join after work, and so each evening builds on the one before: you learn, apply it to your own brand the next day and bring it back. Four short sessions stick better than two long days.
No. The course starts from how people perceive brands and builds up. Curiosity is the only requirement.
Early bird seats cost €250 until 18 October or while they last, regular seats €350 and student seats €180. Course + consulting costs €590 and adds a brand diagnostic and two 1-hour consulting sessions with 341. All include the sensory experiences and lab materials, the workbook, templates, certificate and The Pleasure Economy, 341’s new trend report, on sale from 1 November 2026 for €195.
In central Bologna, Italy. The venue is confirmed with your booking and the exact address is sent with your ticket.
Yes. Everyone who attends the four evenings receives a certificate of completion from 341 Creative Hub for 12 hours of training.
You get your money back, all of it. We confirm the course by 24 October 2026.
Yes. The Course + consulting ticket adds a diagnostic of your brand and two 1-hour sessions with 341 Creative Hub, online within 30 days of the course. You can also add it later: write to hello@341creativehub.com.
Yes. 341 runs private editions for teams, in Bologna or at your office. Write to hello@341creativehub.com.
