Workshops · Activations · Experiences · Seminars
We turn trend intelligence into live formats for your team, your clients and your community: workshops that lead to decisions, activations people remember, sensory experiences and talks that change how a room thinks.
Why the senses
The new frontier of marketing and experience is not AI. It is sensoriality.
the AI paradox
AI made everything look the same: generated images, generated copy, generated brands. When everything is artificial, the physical experience becomes the difference.
the proof
73%
of consumers say experience is a key factor in their purchase decisions.
PwC, Experience is everything
the answer
Scent, sound, touch and taste reach memory in ways a screen cannot. What people feel is what they remember, and what they remember is what they choose. Sensoriality is the new scarcity.
Formats
Every format starts from the same research behind our reports, and is then built around your objective: a launch, an event, a team that needs to decide, a room of stakeholders you need to move. What follows are the four shapes this usually takes. The shape itself is always cut to the brief.
Your team in a room with the signals, working until the opportunities are on the table and someone owns each one.
For product, marketing, R&D and leadership · Half or full day · In person or online
You leave with decisions.
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A public brand moment built on a cultural territory: a launch, a pop-up, a retail installation. Open to your market, designed to be photographed and repeated.
For launches, retail and campaigns · Concept to production · Public
You leave with reach.
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A closed sensory piece for a small, chosen group: a dinner, a tasting, an immersive room where scent, sound, texture and taste carry one idea.
For clients, press and community · One evening or one day · By invitation
You leave with a remarkable memory.
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A keynote or trend briefing that gives a room a shared reading of what is coming, and a language to argue about it afterwards.
For conferences, offsites and associations · 45 minutes to half day
You leave with a point of view.
Request a quote →How it works
Tell us the audience, the goal and the moment. A short call is enough to start.
We build the format around a trend territory and your brand, with a clear flow and outcome.
Our team hosts, facilitates or produces, in person in our four cities or online.
You leave with a summary, the opportunities mapped and the next steps agreed.
Sensory Identity Immersion · the course
Four evenings, 2 to 5 November 2026, 18:30 to 21:30. Twenty seats, twelve hours, in English. Seats on sale now.
The same method, taught remotely. Format confirmed closer to the date.
Seats are limited and released to the waitlist first.
Seats open to the waitlist first. Tell us where to write.
The course · Bologna · 2 to 5 November 2026
AI made every brand look the same. What it cannot copy is what a brand smells like, sounds like and feels in the hand. Sensory Identity Immersion is the working method 341 uses in its own projects, taught over four evenings: how to read a brand through the senses, and how to build the scent, sound, texture, taste and rituals that make it recognisable with the screen off.
For brand and marketing managers, designers, retail and hospitality leads, product developers and founders. No technical background needed. You bring a brand, real or invented, and work on it from the first session to the last.
Four evenings · Twelve hours · In English · 20 seats · Sensory experiences for all five senses · Certificate of completion
Fragrance families and raw materials, olfactory memory and emotion, ambient scenting, from brief to signature scent.
Outcome. Draft the olfactory brief of a brand.
Sound as brand language: sound logos, brand playlists, soundscapes and the psychology of music in retail spaces.
Outcome. Build a sonic moodboard for a brand.
Textures, packaging and materials as languages of quality and positioning. The haptics of premium.
Outcome. Curate a material library for a brand universe.
Taste as connection: tastings, welcome rituals and hospitality design. Rituals that turn customers into members.
Outcome. Design a welcome ritual for a brand.
How the senses work together, and sensory identity guidelines that keep every touchpoint coherent.
Outcome. Present a first sensory identity concept.
Every module combines theory, real brand cases and a hands-on sensory lab. For your team? The course also runs as a twelve-hour in-person intensive for teams, in groups of 10 to 15. Ask about the intensive →
Request a quote
The audience, the goal and the date. We reply within two business days with a format and a proposal.
Thank you. We sent a confirmation to and will get back to you within two business days.
Questions
341 Creative Hub designs trend workshops, brand activations, sensory experiences and seminars for companies, events and communities, built on the research behind its trend reports.
Looking for research instead? See custom trend research.
Yes. Every session is built around your category, your audience and the decision you need to make. We choose the trend territories and exercises with you before the day.
Yes. Workshops, briefings and talks work online or in a hybrid format. Activations and sensory experiences happen in person.
Anywhere. Our teams are based in São Paulo, New York, Madrid and Bologna, and we travel for projects.
Ideally four to six weeks ahead for a workshop or talk, and longer for activations and experiences. Tell us your date and we will check what is possible.
Yes. Working with your own products, materials or spaces makes the session concrete and the outcomes easier to apply.
Sessions are delivered in English.
Fill in the form on this page with your format, audience and timing. We reply within two business days with a proposal.
A course by 341 Creative Hub on branding through the senses. Over four evenings and twelve hours it covers perception and strategy, olfactory, sonic and tactile identity, taste and ritual, and how to integrate them into one sensory identity for your own brand. See the course.
The first edition runs in Bologna from 2 to 5 November 2026, four evenings from 18:30 to 21:30, in person. An online edition follows in January 2027, and New York in March 2027. Seats are released to the waitlist first.
Brand and marketing managers, designers, retail and hospitality leads, product developers and founders. No technical background is needed. Participants work on a brand of their own throughout the course.
An activation is public and built for reach: a launch, a pop-up or a retail installation open to your market. An experience is closed and built for memory: a dinner, a tasting or an immersive room for a small, invited group.
