341 Creative Hub
It's Giving · A studio series for kids 7 to 12

Big ideas start with pencils, not screens.

It's Giving is a screen-free studio series where kids 7 to 12 build real creative skills, one hands-on project at a time. Made by 341 Creative Hub, a global brand design studio.

What is It's Giving?

It's Giving is a screen-free studio book series for kids 7 to 12, made by 341 Creative Hub, a global brand design studio in São Paulo, New York, Madrid and Bologna. Each book turns one real creative skill into 15 hands-on projects: designing a brand, telling a story and pitching it, and running a first sale.

7 to 12ages
15projects per book
0screens
Free starter pack

Free printables, fresh from the studio.

Coloring pages, mini worksheets and classroom-ready activities from the It's Giving books. New drops with every volume.

One email with the starter pack. New printables when new volumes drop. No spam, unsubscribe anytime.

6 more free printables: name machine, tagline lab, storyboard and more See them all →

The series.

Three studio books, one creative journey: design a brand, tell its story, then sell it for real. Vol. 01 and Vol. 02 are out now on Amazon, Vol. 03 is next.

It's Giving Brand, Vol. 01 cover: design your own brand
Vol. 01 · Out now

It's Giving Brand

Design your own brand: a studio book for kids 7 to 12.

15 hands-on projects to invent, name, draw and sell a real brand.

What's inside
  • The big idea and the customer
  • Name machine and logo lab
  • Color studio and letter lab
  • A fold-your-own box and a mascot
  • Shop, first ad, slogan, stickers, merch and the pitch
Buy on Amazon
It's Giving Story, Vol. 02 cover: storytelling and pitching
Vol. 02 · Out now

It's Giving Story

Tell it. Pitch it. Own the room.

Storytelling and pitching for kids 7 to 12.

What's inside
  • Origin story, hero and villain
  • Brand voice, word bank and tagline lab
  • Storyboard, ad script and unboxing
  • Pitch recipe and cut-out cue cards
  • Q&A practice, stage presence and a family pitch night
Buy on Amazon
It's Giving Market, Vol. 03 cover: selling and money smarts
Vol. 03 · Coming soon

It's Giving Market

Make it. Price it. Sell it.

Selling and money smarts for kids 7 to 12.

What's inside
  • Spot a need, market walk and the competition
  • Cost it, price tag lab and the deal
  • Stall design, signs that sell and the display
  • Sales script, happy customer and spread the word
  • Money tracker and spend, save, share
Studio updates

Be first for the next volume.

New books, new printables and first dibs on every launch. One email per drop, never more.

For teachers

Made for classrooms, too.

  • Classroom use allowed, it's printed in the book
  • 15 projects of 15 to 30 minutes, zero prep
  • Printable packs for the whole class

Why grown-ups love it.

screen-free

Pencils, crayons and big ideas.

real skills

Creative thinking, visual basics, storytelling, confidence.

no wrong answers

Only first drafts.

Questions, answered.

What is It's Giving?

It's Giving is a screen-free studio book series by 341 Creative Hub, a global brand design studio. Each book has 15 hands-on projects that teach kids 7 to 12 real creative skills: brand design, storytelling and selling.

What ages is it for?

7 to 12.

What's inside?

15 hands-on projects per book, plus a cut-out build, a glossary and a certificate.

Do I need to read the books in order?

No. Each book works on its own. Kids who did Vol. 01 can reuse the brand they created in Vol. 02 and Vol. 03.

Can I use it in my classroom?

Yes. Personal and classroom use are allowed. Free teacher packs are available on this page.

Is it good for homeschool?

Yes. Each project takes 15 to 30 minutes, needs no prep and builds creative thinking, writing, speaking and basic money skills.

What materials do we need?

Pencils, crayons or colored pencils, scissors and a glue stick. Markers may bleed through the page.

Where are my printables?

Check your inbox after signing up. New packs drop with each volume.

When do the next volumes come out?

Vol. 01 and Vol. 02 are out now on Amazon. Vol. 03, It's Giving Market, is next. Sign up to Studio Updates on this page and we will email you the day it launches.

About the studio

Made by 341 Creative Hub.

341 Creative Hub is a global brand design studio for independent brands, run by people who spent twenty years inside the world's biggest brands. We create brand strategy, identity and trend intelligence for businesses across four cities and three continents.

It's Giving takes the same method we use with real clients every day, the idea, the name, the look, the story, the sale, and makes it small enough for kids to try at the kitchen table.

brand strategy

Positioning, naming and the big idea behind a brand.

identity

Visual, verbal and sensory identity that people remember.

trend intelligence

Reports on what people will want next, and why.

São PauloNew YorkMadridBologna
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